Privacy Policy

1. Introduction and Scope

We respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, process, and share your personal information when you visit or use our website, create an account, place an order, contact customer service, or otherwise provide information through our website.

This policy applies to website visitors, registered users, customers, and other individuals who submit personal information through the website.

Our privacy practices are carried out in accordance with applicable U.S. federal and state privacy laws. Where the General Data Protection Regulation (GDPR) applies to an individual or processing activity, we will also handle personal information in accordance with applicable GDPR requirements.

2. Information We Collect

Depending on how you use our website, we may collect the following information:

  • Name
  • Email address
  • Phone number
  • Billing and shipping information
  • Order and transaction information
  • Account information
  • Information you voluntarily provide through contact forms or customer service

We collect this information primarily to process orders, provide customer service, manage accounts, and operate our website.

3. Cookies and Similar Technologies

We may use cookies, pixels, web beacons, and similar technologies to support the operation of our website and improve your experience.

These technologies may be used to:

  • Help the website function properly
  • Remember certain preferences
  • Improve your browsing and shopping experience
  • Understand website traffic and usage
  • Analyze and improve website performance

Some cookies may be necessary for the website to function and may not require separate consent.

Where applicable law requires consent or authorization for certain cookies or similar technologies, we will provide an appropriate consent mechanism.

You may manage certain cookies through our website's cookie settings or your browser settings. Where applicable, you may also withdraw previously provided cookie consent.

4. How We Use Your Information

We may use your personal information to:

  • Process and fulfill orders
  • Process payments
  • Arrange product delivery
  • Provide customer service
  • Communicate with you about orders, accounts, or service requests
  • Manage customer accounts
  • Improve website functionality and user experience
  • Prevent fraud, abuse, or unauthorized activity
  • Comply with applicable legal requirements

We use personal information for reasonable business purposes, to fulfill orders and provide services, and for other purposes permitted by applicable law.

5. How We Share Your Information

When necessary to operate our website and provide services to you, we may share personal information with service providers that support our operations.

These service providers may include:

  • Payment processors
  • Shipping and delivery providers
  • Website hosting or technical service providers
  • Customer service or operational service providers

We may share information when reasonably necessary to process payments, fulfill orders, arrange deliveries, provide customer service, maintain our website, prevent unauthorized activity, protect our legal interests, or comply with applicable law.

We do not share your personal information for purposes unrelated to those described in this Privacy Policy.

6. Cookies, Consent and Data Storage

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, process transactions, maintain necessary business records, resolve disputes, comply with legal obligations, and protect legitimate interests.

Where applicable law requires consent for cookies or other data collection technologies, we will obtain consent as required.

Where applicable, you may withdraw previously provided consent through our website's cookie settings or other available controls.

Withdrawing consent does not affect processing that was lawfully carried out before the withdrawal. It also does not affect processing that may continue without consent when permitted by applicable law.

7. Your Privacy Rights

Depending on where you live and the privacy laws that apply to you, you may have certain rights regarding your personal information.

Where applicable, these rights may include:

  • Access: Request access to personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information where permitted by law.
  • Update: Request that certain personal information be updated.
  • Withdrawal of Consent: Withdraw consent where processing is based on your consent.
  • Restriction or Objection: Where applicable, request restriction of or object to certain processing activities.

Privacy rights may vary by location and may be subject to exceptions, limitations, verification requirements, or other conditions under applicable law.

If you wish to exercise an applicable privacy right, please contact us using the information below. We may need to verify your identity and the validity of your request before taking action.

8. Legal Basis for Processing

For individuals and processing activities subject to the GDPR, we may process personal information based on one or more of the following legal bases:

  • Performance of a contract: For processing orders, providing requested services, or taking steps at your request before entering into a contract.
  • Legal obligations: When processing is necessary to comply with applicable legal requirements.
  • Legitimate interests: When processing is reasonably necessary for legitimate interests and those interests are not overridden by applicable rights and protections.
  • Consent: When you have provided consent for a specific processing activity.
  • Other lawful bases: Where another lawful basis is permitted under the GDPR.

GDPR rights and legal bases apply only where the GDPR is applicable to the individual or processing activity.

For U.S. consumers, our data practices are also subject to applicable U.S. federal and state privacy laws. The specific privacy rights available to you may vary depending on applicable law and where you reside.

9. Data Security

We use reasonable technical, administrative, and organizational measures designed to protect your personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no method of transmitting or storing information can be guaranteed to be completely secure. We cannot guarantee the absolute security of your personal information.

10. Data Retention

We do not retain personal information indefinitely.

The length of time we retain information may depend on:

  • The purpose for which the information was collected
  • Our ongoing business or customer relationship
  • Transaction and recordkeeping requirements
  • Legal or regulatory obligations
  • Dispute resolution
  • Protection of legitimate interests

When personal information is no longer reasonably needed for these purposes, we may delete, anonymize, or otherwise handle it in accordance with applicable law.

11. Children's Privacy

Our website is not directed to children who are not permitted to use applicable online services under applicable law.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If we become aware that we have collected personal information in circumstances where it should not have been collected, we will take reasonable steps to address the situation as required by applicable law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, business practices, applicable laws, or regulatory requirements.

The updated version will be posted on our website.

If we make a material change, we may provide additional notice through the website or other appropriate means where required by applicable law.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.

13. Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or your privacy rights, or if you would like to submit a privacy request, please contact us:

Address: 4699 Kittredge St #822, Denver, CO 80239, United States
Telephone: +1 (303) 742-6184
Email address: service@herasalen.com
Opening hours: Monday to Friday, from 9:00 AM to 6:00 PM (Australia/Sydney, AEST/AEDT)